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This space is dedicated to challenging the status quo—analysing how ideas, systems, and behaviours shape outcomes in business, politics, and culture. I write to transform complexity into clarity, using structured thinking to expose flawed assumptions and uncover strategic truths.
Whether the focus is marketing, economic policy, or institutional design, the goal remains the same: to advance the res publica through evidence-based insight and well-reasoned decisions. No posturing. No empty jargon. Just disciplined thought in pursuit of progress.
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Albanese’s White House Playbook
Albanese’s White House trip wasn’t about being late to the party; it was about arriving when the music finally mattered.
Western Australia’s Gold Comeback
Sebastian Jaensch
Over the past 18 months, global gold prices have surged by more than 50 per cent.
China’s Iron Ore Gamble
Sebastian Jaensch
It is easy to forget how dependent Western Australia’s prosperity is on a single commodity.
Western Australia’s Big Defence Moment
Sebastian Jaensch
The federal government just dropped a $12 billion “down payment” to expand the Henderson Defence Precinct.
The Reality of Modern B2B Sales
Sebastian Jaensch
B2B sales excellence requires systematic methodology, evidence-based customer understanding, and structural adaptation.
Customer Research as Strategic Foundation
Sebastian Jaensch
Customer centricity without systematic research methodology is strategic guesswork.
Strategic Intelligence Beyond Survey Data
Sebastian Jaensch
Focus groups generate qualitative customer intelligence that quantitative research cannot capture.
The Customer Culture Myth
Sebastian Jaensch
Companies achieving sustainable competitive advantage replace internal assumptions …
